This course comprises three units all of which must be completed by the students:
Customer Experience (25% portfolio): The purpose of this unit is to review the quality of the customer experience in a retail business to develop the students’ knowledge about the principles of customer service and understanding of how retailers meet the expectations of customers. Learners are required to develop research skills so that they can investigate the quality of the customer experience across different retailers, analysing and presenting their findings.
Retail Business (25% Exam): The purpose of this unit is to enable students to propose business solutions for a range of issues in the retail sector. Through this unit the students will learn about the retail sector and the issues challenging retailers in a very competitive environment. Using the knowledge and understanding they will have accrued of the retail industry the students will be able to recommend how retailers can respond to issues facing this dynamic industry.
Retail Operations (50% Personal Project Portfolio): are designed to develop knowledge about how retail businesses operate including how they prepare for changes affecting their operation. The activities are also designed to support the students understanding of customer interaction as well as develop the skills to suggest and justify actions in response to retail issues which affect the operation of retail businesses.